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How to Write a Press Release?


For write anything it’s necessary to understand what you write, in which prospects, the best way to do that is define your goals first. You have to cover Key points that should be easily readable and understandable for reader. Let’s started by answering what is a press release?

“The press release is just a statement organized for distribution to the news media declaration something claimed as having news value with the aim of gaining media coverage.”

Structure of press release is stands on following columns:

  • Headline

The main crux of the any story is heading, that is consist of single line which describe the whole story of press release. It can be a very useful tool to capture the concentration of the journalists and readers so writing it from a journalist’s viewpoint is very significant. It is necessary to write that type of headlines which is eye catching in the newspaper.

As the writing of headline concern, it should be descriptive but not too long. The headline standard format; title case, first letter of the Word should capital, and rest of the letters in lowercase.

  • Summary

A summary, synopsis, or recap is a little portion of the original which creates your chance to sell your press release to the journalist. It is usually an obligation of online press release services. Recognize unique features regarding your product or service and then write how it is going to revolutionize the world.

Writing standards; summary should be only a paragraph with three to five lines. As the sentences in the summary should be in sentence case which is only first letter of a sentence in the uppercase, and all others should be lowercase.

Body

    1. Dateline

The content starts from dateline which consist of release date of the press release and generally also the originating city of the press release.

    1. Introduction

The second phase of the body is introduction where the press release body starts. It is the first official paragraph in a press release, that usually provides basic answers to the questions of who, what, when, where and why.

    1. Details

After the introduction phase, it gives further details, statistics, background, or other details relevant to the news and also provides to endorsement whatever claims were made in the introductory paragraph.

  • The body characters limit is around about 3000 characters or 500 words. The body should have a least of two paragraphs. All paragraphs should be perfectly in range of 5 to 8 lines each. There should be a blank line following each paragraph for good visibility.
  • About

One Another import phase the about section which is also called the “boilerplate” as it utilized over and over again. It is usually a little section providing backdrop information on the press release issuing firm or Corporation.

  • Media Contact Information

This section holds the contact details like name, phone number, email address, mailing address, etc for the media relations spokesperson. For superior reliability, the email address should be the similar as the organization the press release is about. If the press release is regarding an organization with a website called abc.com, then the email address should be e-mail@abc.com.

General Tips

  • One and major thing in a press release is that it should be written in third party prospective. Instead of writing we, us and ours, your it should be written they, them and theirs.
  • It is very helpful to seem at other people’s press releases. Feel free to get an idea at the most viewed press releases, as it generally offers a lot of insight into how to write a press release.