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LeapFrog’s LeapPad 2™ and Leapster GS™ Nominated for Prestigious 2013 Toy of The Year Awards


EMERYVILLE, Calif., Nov. 19, 2012 /MeshPress/ — LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that LeapPad2™ and LeapsterGS™ were selected among the hundreds of entries received by the Toy Industry Association for the 2013 Toy of the Year Awards. LeapPad2, the next generation of the #1 kid’s learning tablet, was nominated in the categories of “Educational Toy of the Year,” “Innovative Toy of the Year” and “Preschool Toy of the Year.” LeapsterGS, the ultimate learning video game system, was also nominated for “Educational Toy of the Year.”

Since the start of the Toy of the Year Awards in 2000, LeapFrog has been recognized multiple times by the Toy Industry Association for its best-in-class products, including three awards for LeapPad1, the #1 kid’s learning tablet: “Educational Toy of the Year,” “Preschool Toy of the Year” and the ultimate recognition of “2012 Toy of the Year.”

“The Toy Industry Association’s Toy of the Year Awards are one of the most prestigious programs of the industry, and we are honored to have two of our best learning products recognized for providing world-class educational entertainment,” said John Barbour, chief executive officer at LeapFrog. “Consumers will help determine what products receive these great awards along with members of the industry, media and other toy experts. We are confident that the millions of LeapFrog parents and fans that have confidently put our solutions in their children’s hands will vote for LeapPad2 and LeapsterGS. All of our products and our library of hundreds of learning games, eBooks, videos, music and more have been designed and approved by our highly experienced team of learning experts, and continue to be favorites among kids, parents, educators and industry veterans.”

The Toy of the Year Awards program is the Toy Industry Association’s annual event in support of the Toy Industry Foundation. Nominees are selected from the hundreds of submissions received by the Toy Industry Association. Winning products are selected based on popular votes from consumers, journalists and bloggers, retailers (mass and specialty) and members of the Toy Industry Association, and announced  during the February awards ceremony in New York, marking the kick-off to the 110th annual American International Toy Fair.

Consumers can vote for LeapFrog beginning today through January 13, 2013 at www.toyawards.org. LeapFrog nominated products and categories are:

  • LeapPad2: Educational Toy of the Year
  • LeapPad2: Innovative Toy of the Year
  • LeapPad2: Preschool Toy of the Year
  • LeapsterGS: Educational Toy of the Year

About LeapPad2

LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately (MSRP $99.99, ages 3 to 9 years).

About LeapsterGS

LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls (MSRP $69.99, ages 4-9 years).

For more information on and availability of LeapFrog products visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

MEDIA CONTACTS
Monica Ma Kathryn Green
LeapFrog PR LeapFrog PR
510-596-3437 510-596-3405
mma@leapfrog.com kgreen@leapfrog.com

 

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